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Bilberry is a name given to several species of low-growing shrubs in the genus Vaccinium (family Ericaceae) that bears fruits. The species most often referred to is Vaccinium myrtillus L., otherwise known as the European blueberry. Other names are blaeberry, whortleberry, whinberry (or winberry), wimberry, myrtle blueberry, fraughan, and other names regionally.